Schwarzkopf Professional has named Tracey Cunningham as the new U.S. Creative Director of Color & Technique and Jacob Schwartz as the new U.S. Hair Color Trend Ambassador. 
 
Jacob Schwartz is a celebrity hair colorist and Tracey Cunningham is the co-owner of Mèche Salon in Beverly Hills. The strategic announcement allows the brand to continue organically elevating its presence in North America, driving national trends, and offering hair colorists across the country the ability to leverage techniques used on Hollywood’s biggest stars.  
 
Michelle Chandler, General Manager of Schwarzkopf Professional U.S., said, 
 
“Tracey and Jacob are synonymous with servicing the Hollywood elite and forever being on the forefront of fashion-forward hair trends.  Their commitment to color excellence made them the ultimate partners… Through continued colorist education, these partnerships will encourage clients to request Schwarzkopf Professional products in the salon to recreate their favorite celebrity looks.”
 
Schwartz initially caught the brand’s attention through his standout work developing the formula for Margot Robbie’s golden locks. Schwartz first aligned with Schwarzkopf when the brand collaborated with Mattel in 2023 with its Blondme range.  
 
Schwartz works alongside Cunningham at Mèche. He reintroduced Cunningham to the brand, which ultimately led her to follow suit and make the switch from her pro color alignment that spanned almost two decades. 
 
Schwarzkopf Professional’s global reach, spirit of collaboration, and commitment to innovation also instilled Cunningham’s trust in carrying the line at Mèche Salon, where Cunningham is a co-owner.
 
Cunningham said,
 
“I am thrilled to announce that I have joined Schwarzkopf Professional’s color team as their U.S. Creative Director of Color & Technique. I’ve been a colorist for decades working with celebrities and all the hair color changes that actors need to transform from role to role. This requires me to trust the color products I use, as much as my clients trust me to make results happen!”
 
Cunningham and Schwartz are the perfect additions to the Schwarzkopf Professional family as the brand grows its network of ambassadors. 
 
Last year, Schwarzkopf tapped Chris Appleton, one of Hollywood’s most in-demand stylists, as a Schwarzkopf Global Color Ambassador further defining its presence in the U.S. celebrity conversation.

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